Puerto Rican singer-songwriter Benito Martínez Ocasio now stars in the new edition of Time magazine, which for the first time in more than 100 years has a title in Spanish on its cover.
“The world of Bad Bunny,” says the title of the article, which is complemented by a phrase from the 29-year-old rapper: “I’m not going to do anything else for you to like it.”
This new achievement is added to an unstoppable list: being the most listened to musician in the world on the Spotify platform for the past three years, having the highest earnings record for his tours in 2022, or being the one who sang in Spanish for the first time on the Grammy ceremony this 2023, where he won one of the categories.
The Time report highlights the meteoric career of a singer who has not sought to succeed in the global industry by adapting his music in English, but has continued to make reggaeton, trap and pop in his language.
For the authors of the report, “Bad Bunny wants to be the biggest artist in the world, and he is.”
And with barely seven years of experience, they consider him a “legitimate heir to Frank Sinatra, Michael Jackson or Beyoncé”.
«I always say that if 1,000 people listened to me and I performed once a month in a small place, I would be happy with that alone (…) But the hunger and passion that I have for this is impossible, because I always want to give more and more and more”, says the singer in the interview.
They also highlight that the young singer, originally from Vega Baja, a small town in the north of Puerto Rico, does not limit himself to talking about social and political problems that occur in his homeland.