Cádiz of Spain has chosen the figure of the Salvadoran Jorge “Mágico” González to be the protagonist of an avatar that guides and helps the cadistas in their procedures and doubts through the official application of the club.
The vice president of Cádiz, Rafael Contreras, has presented the technological project, which is the first digital human applied to the world of sports in Spain.
The Salvadoran avatar will interact with Cadista fans in a humane and efficient way, personalizing and strengthening the bond with their favorite team. Thus, among the actions that ‘Mágico’ González will be able to carry out are promoting the subscriber campaign, providing information and contact to become a sponsor, answering questions and general information about Cádiz and offering download information for the Cádiz app, as well as about Cádiz CF Foundation.
“It is one more step in the transformation process that we began two years ago in different areas of the club under the Cádiz 3.0 digitization model, applying technological innovations that serve to improve the experience of our subscribers… With the avatar and the new club app , our subscribers will be able to enjoy new services, have better access and relationship with the entity, have numerous advantages and receive information and promotions adapted to their profiles”, Rafael Contreras has detailed.